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In today’s highly competitive business landscape, companies must constantly evolve to stay ahead. Whether you’re a startup looking to establish a strong foundation or an established business aiming for exponential growth, the right guidance can make all the difference. This is where a Business Consultant & Sales Coach plays a vital role in helping businesses optimize their strategies and achieve their goals.  The Role of a Business Consultant  A business consultant is a professional who provides expert advice to organizations to improve efficiency, profitability, and overall operations. Their primary objective is to analyze business processes, identify areas of improvement, and implement strategies that drive success.  Key Responsibilities of a Business Consultant:  Strategic Planning – Assisting businesses in setting long-term and short-term goals aligned with market trends.  Operational Efficiency – Streamlining processes to enhance productivity and reduce unnecessary costs.  Market Research & Competitive Analysis – Identifying new opportunities and understanding industry trends.  Financial Advisory – Providing insights on budgeting, cost-cutting, and revenue optimization.  Change Management – Helping companies adapt to new technologies, policies, and market shifts.  Risk Management – Assessing potential risks and devising strategies to mitigate them.  By leveraging their expertise, business consultants empower organizations to make informed decisions that foster growth and stability.  The Importance of a Sales Coach  While business consulting focuses on overall organizational efficiency, sales coaching is specifically tailored to boost revenue by enhancing sales performance. A Sales Coach works closely with sales teams, entrepreneurs, and business leaders to refine their sales techniques, communication skills, and client engagement strategies.  How a Sales Coach Adds Value:  Sales Strategy Development – Creating customized sales plans based on business objectives and target markets.  Improving Sales Techniques – Training sales teams on negotiation, closing deals, and handling objections effectively.  Enhancing Communication Skills – Helping sales professionals develop persuasive and impactful messaging.  Lead Generation & Conversion Optimization – Teaching strategies to generate quality leads and maximize conversions.  Performance Analysis – Evaluating sales performance through data-driven insights and feedback.  Motivation & Mindset Training – Building confidence and resilience in sales professionals to overcome challenges.  A well-trained sales team, guided by an experienced sales coach, can significantly improve business revenues and client retention.  Why Businesses Need Both – Business Consultant & Sales Coach  For a business to thrive, both operational efficiency and a strong sales strategy are crucial. A Business Consultant & Sales Coach offers a holistic approach by aligning business objectives with effective sales strategies. This dual expertise ensures that a company not only runs smoothly but also consistently achieves its sales targets.  Benefits of Hiring a Business Consultant & Sales Coach:  Integrated Business Growth: Combines strategy, operations, and sales for comprehensive growth.  Customized Solutions: Tailors strategies to suit specific business needs and industry trends.  Increased Revenue: Helps businesses optimize sales processes for higher profitability.  Stronger Brand Positioning: Enhances market presence and customer engagement.  Long-Term Success: Implements sustainable business practices for continued growth.  How to Choose the Right Business Consultant & Sales Coach  Selecting the right expert is crucial for achieving desired business results. Here are key factors to consider:  Industry Experience – Look for professionals with a proven track record in your industry.  Client Testimonials & Case Studies – Assess their past success stories and client feedback.  Customized Approach – Ensure they offer tailored strategies instead of a one-size-fits-all solution.  Strong Communication Skills – The ability to clearly convey strategies and provide actionable insights is essential.  Data-Driven Methodology – A consultant who uses analytics and measurable KPIs is more effective in delivering results.  Final Thoughts  A Business Consultant & Sales Coach is an invaluable asset for businesses looking to enhance their operational efficiency and sales performance. Whether you are a startup aiming to establish a strong foundation or a growing company looking to scale, the right expertise can accelerate your success.  If you’re looking for professional guidance to transform your business and sales strategies, let’s connect. Together, we can develop a roadmap that leads to sustainable growth and long-term success.  Recent Posts Business Consultant & Sales Coach: Transforming Businesses for Sustainable Growth  From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? No posts found

Building a brand is more than just designing a great logo—it’s about creating a lasting legacy. The most successful brands in the world aren’t just known for their products or services; they are remembered for their story, identity, and impact. A branding agency in India plays a vital role in helping businesses transition from being just another company to becoming an iconic brand.  Whether you’re an entrepreneur, a small business, or a growing enterprise, the right branding strategy can make all the difference. Let’s explore how a branding agency shapes brands from the ground up, turning them into household names with a lasting legacy.  The Power of Branding  Branding is the heart and soul of a business. It’s what differentiates you from competitors and makes your audience connect with your brand. A strong brand identity includes:  A Compelling Story – Every brand has a unique story that resonates with its audience.  A Memorable Logo & Visual Identity – Colors, typography, and design elements create a lasting impression.  Consistent Messaging – A brand voice that reflects the company’s values and mission.  Customer Experience – The way a brand interacts with its customers at every touchpoint.  Reputation & Trust – A strong brand builds credibility, loyalty, and recognition.  A branding agency in India helps businesses create a compelling and cohesive identity that captures these elements and transforms them into a brand legacy.  From Logo to Legacy: The Branding Process  Creating an iconic brand doesn’t happen overnight. It requires a structured approach, creativity, and a deep understanding of market trends. Here’s how a branding agency works to shape brands that stand the test of time:  1. Defining the Brand Strategy  A branding agency begins with an in-depth analysis of your business, industry, competitors, and target audience. This helps define:  Your brand’s mission, vision, and core values.  The unique selling proposition (USP) that sets your brand apart.  The emotional and psychological appeal of your brand.  2. Crafting a Timeless Logo & Visual Identity  A logo is the face of a brand, but a strong brand identity goes beyond just a symbol. A branding agency ensures that the entire visual identity—colors, typography, imagery, and packaging—aligns with the brand’s essence. A well-designed visual identity creates recognition and fosters trust.  3. Developing a Distinct Brand Voice & Messaging  The way a brand communicates matters. Whether it’s through social media, advertisements, or website content, consistent messaging helps reinforce the brand’s personality. A branding agency crafts:  Taglines and slogans that capture the essence of the brand.  Website and social media content that engages the audience.  Storytelling that emotionally connects with customers.  4. Strengthening Digital Presence  In today’s digital world, an online presence is crucial for brand success. A branding agency in India ensures businesses build a strong digital identity through:  A professionally designed website optimized for user experience.  Social media branding that reflects the brand’s voice and aesthetics.  Search engine optimization (SEO) to increase brand visibility.  5. Building Brand Trust & Credibility  Reputation management plays a crucial role in shaping a lasting brand. A branding agency helps businesses build credibility by:  Encouraging positive customer reviews and testimonials.  Managing online reputation through PR strategies.  Establishing thought leadership through content marketing.  The Role of Personal Branding in Legacy Building  While company branding is essential, personal branding is just as powerful—especially for entrepreneurs, influencers, and business leaders. A personal branding company helps individuals establish themselves as industry experts and thought leaders, adding immense value to their brand legacy.  How a Personal Branding Company Shapes Your Identity:  Social Media Presence – Optimizing LinkedIn, Twitter, and Instagram for professional growth.  Content Creation & Thought Leadership – Publishing blogs, articles, and videos to showcase expertise.  Public Relations & Media Features – Securing interviews, podcast appearances, and press coverage.  Networking & Community Engagement – Positioning individuals as authorities in their field.  Many successful businesses thrive not just because of their corporate branding but also because of the strong personal brand of their founders and key stakeholders.  The Legacy of Iconic Brands  Some of the biggest brands in the world started as small businesses but became industry leaders due to strong branding. A branding agency in India plays a crucial role in:  Rebranding & Reinvention – Helping companies evolve their image to stay relevant.  Expanding Brand Reach – Positioning brands for global recognition.  Creating Emotional Connections – Establishing brand loyalty through relatable storytelling.  Whether it’s a startup aiming to make its mark or a legacy brand looking to stay relevant, branding agencies help craft identities that withstand the test of time.  Choosing the Right Branding Agency in India  If you’re looking to build a brand that lasts, choosing the right branding agency is crucial. Here’s what to consider:  Experience & Portfolio – Look for agencies with a proven track record of success.  Industry Expertise – Some agencies specialize in specific industries; find one that understands your market.  Creative Approach – Your brand needs a unique and innovative identity to stand out.  Client Testimonials – Reviews and case studies can indicate reliability and effectiveness.  Long-Term Vision – Branding isn’t just about today; it’s about creating a future legacy.  Conclusion  From designing an impactful logo to building a long-lasting legacy, a branding agency in India plays a crucial role in shaping iconic brands. Whether it’s through strategic branding, digital transformation, or personal branding, these agencies help businesses and individuals establish a powerful identity that stands the test of time.  If you’re ready to take your brand to the next level, partnering with the right branding experts is the first step toward building a legacy that lasts. Invest in your brand today, and watch it grow into something extraordinary!    Recent Posts From Logo to Legacy: How a Branding Agency in India Shapes Iconic Brands  Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? No posts found

Flipped Classroom model, which is a form of blended learning is catching up in streams where one cannot replace classroom teaching with eLearning example Medical. In this model students are required to watch videos and/or complete online activities prior to the class and focus on discussion and analysis during the face to face class, replacing the traditional form where lecturer would teach and students would take notes. This is an excellent marriage of eLearning and traditional form of classroom-based teaching. This would help students in retaining knowledge, and will focus more on the application of the knowledge by way of discussion and analysis. When students come to the classroom they would expect an interactive session wherein they will collaborate and think as a group, the only requirement being they come with an open mind. Faculty would move into a new role as the mentor in flipped classroom model and it can present challenges for faculty as they must move out of their comfort zone and spend considerable time and effort, designing courses and developing new teaching methods for the classroom. The flipped classroom model shifts teaching to a learner-centric model in which classroom time is spent in exploring topics in greater depths and creating meaningful learning opportunities while eLearning is used to delivery content (course, discussions, research, videos, self-assessments) outside the classroom.Flipped classroom also redefines classroom activities which are mostly missing in traditional forms. There are some challenges to this model like any form of learning would have. Not all students would have self-discipline and such students might fall rapidly behind their peers because once they get into the classroom they would move straight off to discussing and analyzing the topic, and it would be expected that all students have gone through the content. The faculty here would need to ensure that students do maintain the discipline. Recent Posts Flipped Classroom a way to Interactive Classroom How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY No posts found

How many times we have heard or read about working smarter, and we expect our people to follow the same, but when it comes to managing our own time it somehow doesn’t work. You walk into your office and before you could take charge or your day, and decide your priorities, chances are that your work takes you over. You see your mailbox full with 100’s of emails and you immediately want to clear them, because there could be someone waiting for a decision from you. How do we come of out this situation and manage our day more effectively? 1. Start your day with planning. Create a schedule for yourself. Tasks that cannot be completed at a given time can be completed over a day by allotting slots. An example you may have 100s of emails in the morning and you can check only 50, set a rule that you will spend 1 hour in the morning for urgent emails before 09:00 AM and balance emails will be looked at after 05:00 PM.  2. Monitor where you spend your time each day. Make a note of what you did for the whole day. Identify what was important and what was a time waster for yourself or could have been avoided. Example a 30 mins meeting called in could have been an exchange of five-minute conversation on a phone. You need to ask yourself, do you really want to invest time in those tasks. Once you do this for a week, you would be able to identify where you should invest your time and what could be avoided.  3. All activities should have time assigned to them. You should know when to start and when to finish, this will help you in ensuring outcomes are achieved within the stipulated timeframe.  4. Plan to spend the majority of your time in activities and conversations that produce most of the results for you and your organization.  5. Do not let people disturb you when you are busy with other tasks, avoid ad-hoc and unplanned meetings unless they are very critical and need your attention immediately.  6. Take few minutes before you go in for any meeting/call to understand why you are having this meeting/call in the first place and what is the outcome that you are looking forward to. Post the call/meeting put a tick mark if you have achieved what you were expecting. If not, that’s a learning for next time, be focused on your outcomes. Remember it is not important to put a tick mark to all tasks in a day, important is what you have achieved in a day and what impact it will have on your organization. Remember the 80:20 rule? 20% of your tasks will bring in 80% of your results. So focus on 20% first to achieve 80% results. Recent Posts How Executives can manage their day more effectively. Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs No posts found

Did you know that your books can help you in viewing 3D content and it is possible to walk thru it as a true surround environment without leaving your classroom? You can see 3D model of a heart in your biology class or view a roman house, move anywhere in the world and feel the place, all this in the middle of a classroom. These are just some of the possibilities that technology offer to the education world today. AR is an opportunity for colleges and universities, not only to share the course content with the learners, but as a way to communicate with learners and improve the student experience. AR allows you to add digital content to printed material, geographic locations and objects. Then using a smart device or tablet, viewers can scan an object and the digital content will appear on their devices. The digital information can range from a link to a website, an invitation to make a phone call, a video, a 3D model or any other supported digital information. Some Universities have used combination of techniques to develop resources for healthcare students whereby they use GPS functionality of devices in conjunction with AR to allow students to discover health risks in the locality. A lot of Universities are using AR within their prospectus to market and promote themselves. They can use AR to give a walk thru of facilities to prospective students, especially those students who are not from the city or country, programs offered, show past performance of the university, alumni, accreditation, etc. It is an interactive way of engaging with your audience. How does AR benefit students and Universities? AR provides effective way to enable learners to access engaging content. The content is highly interactive which helps learners in absorbing knowledge better compared to traditional ways of teaching. Benefit for the Universities is that students are open to innovative ways of learning, with nearly a third saying tech facilities played a part in their choice of selecting a University. One third of students opt for Virtual classroom and mobile apps to help them study. As an emerging technology, AR will play a key role in near future not only in Educational Institutes but also at workplace. Recent Posts Augmented Reality in Education Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested No posts found

How do you decide which level of interactivity you need for your eLearning courses? What are the parameters you consider? We all are aware of 4 levels of interactivity starting from page turners to Game based learning but the most important question is ‘what would best suite my audience’. We need to have following approach: Understanding TG for the course (How tech savvy they are, do they like lot of reading or would they love interactivity or gaming, what devices they use etc.) Review the content (nature of content) Check your budget/resource pool availability and their capabilities if you are developing it in-house Identify the best methodology to impart knowledge for your audience by doing some surveys/mock-ups to come to a conclusion what would be best suited for your audience. The most important aspect which should not be missed out here is that always keep learner in your mind. Remember you are developing the course for your learning and the whole exercise would be futile if they are not able to absorb the knowledge well because the format was not appropriate. People sometime get confused with the level of Interactivity and they feel higher the better :). eLearning is typically defined and broken down to 4 different levels depending upon complexity, user interaction, sophistication of the course etc.  Let us look at the details: Level 1: Courseware in this level is generally created to build awareness for the learner. The purpose of the course is primarily informational with little or no feedback to the learner. The content is presented with supporting media such as:     a. Stock Photographs     b. Simple Illustrations     c. Simple Animations Navigation is primarily linear with a simple menu. The course does not feature video or audio. Audio can be included based on requirement. Interactivities are primarily used for knowledge checking and assessments. Level 2: All of Level 1, plus: Courseware in this level is created in order to enable learners to demonstrate knowledge of the material after taking the course. The content is presented with supporting media such as:a. Stock Photographsb. Illustrationsc. Icons and Graphicsd. Simple and Medium Conceptual Animationse. Audio, Video Navigation is non-linear and may feature branching and feedback loops. The course will feature audio and can have short video. Interactivities are used to teach content and for knowledge checks and assessments. Level 3: All of the Level 1 and 2, plus: Courseware in this level is created to enable learners to apply the knowledge and skills (application) acquired by taking the eLearning course. The content is presented using a wide variety of media such as:a. Stock Photographsb. Simulation and scenario basedc. Complex Illustrationsd. Medium and Complex Conceptual Animationse. Video Navigation is non-linear and may feature branching and feedback loops. A learning path may be determined based on learner interaction with the course. The course will feature audio, video, or realistic series of still photographs and animated graphics. The Course will be character based. Interactivities created may require the learner to deal with unfamiliar problems, examples, or role plays. Interactivities may be created using branching logic. The course may be driven using scenarios. Level 4: All of the Level 1 ,2 and 3 plus: High degree of interactivity; Extensive branching (four or more levels). Courseware in this level involves more in-depth recall of a larger amount of information (compared to lower categories/levels) and allows the user an increased level of control over the lesson. The content is presented using a wide variety of media such as:a. Stock Photographsb. Simulation and scenario basedc. Complex Illustrationsd. Complex Conceptual Animationse. Videof. 3D animations and graphic Navigation is non-linear and may feature branching and feedback loops. The learning path may be determined based on learner interaction with the course. The course will feature audio, video, or realistic series of still photographs and animated graphics featuring characters how interact with each other and / or the learner. In this level it is not uncommon to create simulated environments and have the learner navigate through them. Sophisticated Interactivities and games that engage and inform the learner. Recent Posts Which level of Interactivity you need? What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. No posts found

Pokemon Go has become a global craze and according to some reports it has taken over twitter in US. Pokemon Go is a spin-off of the long-running Pokemon series, in which player’s capture and battle the pocket monster in their quest to become the greatest Pokemon trainer in the world. So why this craze now? Unlike in earlier videogames, players in this game move around the real world looking for Pokemon to capture. Pokemon Go is such a craze among users that it is leading to public safety. There have been incidents where people have fallen from 90 ft to cars being rammed behind when driver exited to catch a Pokemon. The game is not just for solo players. Some locations have become hubs of Pokemon activity. New York’s Central Park, for instance, has been bustling not just with the usual crowds of sightseers but with players checking their phones for nearby Pokemon. We all knew that Augmented Reality will be next big thing but it will beat social media in such a short span of time and the craze was not thought of. Educators worldwide should look closely at the potential augmented reality has, to grab the user’s attention. Imagine students moving around in campus and knowledge in form of nugget pops up, they do not study solo they can study in group as well. The assessment can be made fun wherein they could be available at specific areas example labs, library etc.   Students love real life scenarios and it will be great if they can study in real life environment. Example if they need to study about Automobiles then why not let them go to a nearby parking lot or an automobile retail/manufacturer? If they have to learn History take them to a Museum, when we need to teach them environment let them go outside the four walls of the classroom. They will learn best when they are in real world. We need to think outside the box and observe the changing behaviors of our students and give them something which is addictive and makes learning fun. Recent Posts What does Pokemon craze mean for educators? OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! No posts found

Background TDK is one of the largest manufacturers of electronic components across the globe. They are pioneers in commercially producing ferrite, a magnetic material that originated in Japan. The company’s corporate motto is, “Contribute to culture and industry through creativity.” It’s with these values TDK always strives to develop products that will establish them firmly as creators and innovators. The Challenge With the growing demand for electrical machinery the PFC system installed by TDK at various buildings, factories, offices was facing a drop in customer retention. After exploring the possibilities it was found that TDK’s customers frequently faced problems while getting these PFC units installed. The company had to bear additional costs due to the delays caused while installing these units. The issue did not just end there, servicing and troubleshooting of the equipment consumed a lot of the day for each service agent. This had to be dealt with to improve the quality of customer service and warranted for an efficient use of human resource. The solution TDK partnered with Multiversity to build a training solution to tackle the problem.Visuals are processed 60,000 times faster in the brain than text (Source) and thus, it was recommended that effective solution could be building modules in video formats. A team was set up, comprising of TDK’s SMEs and Multiversity e-learning experts (viz. subject matter experts, content developer, graphic designer, LMS expert, quality analysts) to execute the desired solution. Multiversity follows a Instructional Design methodology to create learner centric content. The standard methodology is ADDIE Step 1: Analyse The ground personnel could not efficiently make use of the PFC unit’s standard manual. Minor programming is required to correctly install the power factor corrector for which these individuals are not trained. Incorrect installation leads to loss in system power and subsequently drops in voltage are experienced. Technical representatives are unable to understand complicated issues as all material is in English which creates a language barrier. The product’s manuals and in-house process videos are complex and need a significant level of technical expertise to understand. Existing instructional videos have high internet bandwidth and are unorganised, making it hard to find the right one in time. Telephonic support through an IVR system can’t be readily accessed on the site. Step 2: Design Subject matter experts study the objectives and planned strategies to create the right modules These modules are designed in an easy manner by the content developers so that even those with minimal technical knowledge can comprehend them for installation as well as troubleshooting Step 3: Develop E-learning content can never be the same for everyone even if they belong to the same industry. Prototype modules are first created and customised as per TDK’s needs, their employees capabilities and in the right format. The abundant training material available was consolidated in a systematic manner and converted to native HTML5 videos. The modules also included troubleshooting guides apart from installation process. It made servicing all the more efficient without creating separate modules for each. The size of the course content was optimised to make it easily loadable on every mobile platform across areas where there is low internet bandwidth At the same time, video quality improved to a great extent. The instructions were made visible and could be read easily. All the content was localised to Hindi. They developed 17 different instructional / troubleshooting modules which are easy to understand irrespective of an individual’s education or technical expertise. Step 4: Implement Procedures are set up to train managers as well as technical representatives about the various modules being created and how to set up the unit in the correct manner. Step 5: Evaluate The prototype modules are evaluated both before and after their implementation to assess the quality of content, functionality and compliances by the team’s quality analysts. TDK’s technical representatives and managers could successfully test the prototype on LMS for functionality and install/service their PFC units. The Outcome: Multiversity built a highly interactive and engaging module which followed a structure that guides all users, right from introducing them to the unit up to troubleshooting it in minutes. In addition to end users i.e panel builders even salespersons and dealers can use these modules to install the units. Salespersons can educate customers on how to use these units in the sales process itself. Dealers are also able to better support and service their end clients. The module videos can also be played on mobile devices that have low internet bandwidth, thus eliminating all logistical problems. Ground personnel or even managers can solve typical problems that arise during installations (such as incorrect voltage or setup techniques) on-site and do not have to waste time going back and forth to their office. The modules will soon be localised to other native languages to make things easier and faster to grasp for everyone. TDK saw a significant cost reduction by eliminating the delays caused in setting up the units. Their customers too are satisfied with quick installations (reduced installation time to only 7 Minutes) and prompt troubleshooting solutions that TDK provides. Multiversity has helped the company maintain its reputation and goodwill with their customers. Recent Posts OPTIMISING TRAINING TIME AND COSTS – CASE STUDY Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! No posts found

Background ABC is one of the leading manufacturers of electronic components across the globe. ABC always strives to develop products that will establish them firmly as creators and innovators. The Challenge With the growing demand for electrical machinery the PFC system installed by ABC at various buildings, factories, offices was facing a drop in customer retention. After exploring the possibilities it was found that ABC’s customers frequently faced problems while getting these PFC units installed. The company had to bear additional costs due to the delays caused while installing these units. The issue did not just end there, servicing and troubleshooting of the equipment consumed a lot of the day for each service agent. This had to be dealt with to improve the quality of customer service and warranted for an efficient use of human resource. The solution ABC partnered with Multiversity to build a training solution to tackle the problem. Visuals are processed 60,000 times faster in the brain than text (Source) and thus, it was recommended that effective solution could be building modules in video formats. A team was set up, comprising of ABC’s SMEs and Multiversity e-learning experts (viz. subject matter experts, content developer, graphic designer, LMS expert, quality analysts) to execute the desired solution. Multiversity follows a Instructional Design methodology to create learner centric content. The standard methodology is ADDIE Step 1: Analyse The ground personnel could not efficiently make use of the PFC unit’s standard manual. Minor programming is required to correctly install the power factor corrector for which these individuals are not trained. Incorrect installation leads to loss in system power and subsequently drops in voltage are experienced. Technical representatives are unable to understand complicated issues as all material is in English which creates a language barrier. The product’s manuals and in-house process videos need a significant level of technical expertise to understand. Existing instructional videos have high internet bandwidth and are unorganised, making it hard to find the right one in time. Telephonic support through an IVR system can’t be readily accessed on the site. Step 2: Design Subject matter experts study the objectives and planned strategies to create the right modules These modules are designed in an easy manner by the content developers so that even those with minimal technical knowledge can comprehend them for installation as well as troubleshooting. Step 3: Develop E-learning content can never be the same for everyone even if they belong to the same industry. Prototype modules are first created and customised as per ABC’s needs, their employees capabilities and in the right format. The abundant training material available was consolidated in a systematic manner and converted to native HTML5 videos. The modules also included troubleshooting guides apart from installation process. It made servicing all the more efficient without creating separate modules for each. The size of the course content was optimised to make it easily loadable on every mobile platform across areas where there is low internet bandwidth At the same time, video quality improved to a great extent. The instructions were made visible and could be read easily. All the content was localised to Hindi. They developed 17 different instructional / troubleshooting modules which are easy to understand irrespective of an individual’s education or technical expertise. Step 4: Implement Procedures are set up to train managers as well as technical representatives about the various modules being created and how to set up the unit in the correct manner. Step 5: Evaluate The prototype modules are evaluated both before and after their implementation to assess the quality of content, functionality and compliances by the team’s quality analysts. ABC’s technical representatives and managers could successfully test the prototype on LMS for functionality and install/service their PFC units. The Outcome: Multiversity built a highly interactive and engaging module which followed a structure that guides all users, right from introducing them to the unit up to troubleshooting it in minutes. In addition to end users i.e panel builders even salespersons and dealers can use these modules to install the units. Salespersons can educate customers on how to use these units in the sales process itself. Dealers are also able to better support and service their end clients. The module videos can also be played on mobile devices that have low internet bandwidth, thus eliminating all logistical problems. Ground personnel or even managers can solve typical problems that arise during installations (such as incorrect voltage or setup techniques) on-site and do not have to waste time going back and forth to their office. The modules will soon be localised to other native languages to make things easier and faster to grasp for everyone. ABC saw a significant cost reduction by eliminating the delays caused in setting up the units. Their customers too are satisfied with quick installations (reduced installation time to only 7 Minutes) and prompt troubleshooting solutions that ABC provides. Multiversity has helped the company maintain its reputation and goodwill with their customers. Recent Posts Optimising Training Time & Costs 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found

In this article, I explore how to get audiences interested by implementing the most successful marketing strategies, 10 of which are mentioned below. As per today’s fast-paced digital era, there is a huge opportunity for sustainable success if you can implement some key principles and strategies that will help you to get audiences interested in your content and then convert them into buyers. What do Audiences want to know? Audiences want to know the essential, fascinating and necessary elements of a story in order to follow it. The more you learn about their appetite for information, the easier it becomes to tell them the stories they love and what will keep them coming back. Begin with the Story Beginners often make the mistake of thinking that you need to start pitching facts and interesting information. That works for some, but here’s where story kicks in. A good story rouses the curiosity of your audience and hooks them into reading further. The three-act structure (which is also at play in movies and TV shows) has plenty to teach you about how to capture an audience and leave them feeling satisfied with what they just heard. Identify the Voice The best way to get audiences interested in your content is by clearly defining the voice. Audiences are looking for stories to read or watch that are told by a confident storyteller who knows what they’re talking about. Be Professional One of the most important things to remember about standing out among other hosting channels is that quality content can be delivered in a variety of ways. You do not have to be a professional announcers to create a good show for your audience. Take a look at sports talk shows to see how all kinds of hosts share excellent information regardless of their experience level. Whether you are an experienced host or a novice, all you need is commitment and diligence. Choose Keywords Wisely Keywords are highly important when it comes to SEO. First, make sure you are using words that are relevant to your niche. Next, try not to repeat too many keywords. They don’t help your rankings and they make you look spammy- instead focus on choosing the right keywords for your post without overusing them. Compare and Contrast You may be wondering how to get people interested in your blog post. Here are some proven ways to do it: Compare and contrast you present information differently. Show how your tips make life better or easier for everyone. Write an article on the latest (i.e., most popular) hot topic (everyone has an opinion about it). Develop something new. Offer advice, but empathize too. Appeal to others emotions/thoughts using visuals, storytelling, or metaphors. Provide links to other popular content that indirectly relates to your blog post. Front Load Answers To Common Questions The first step is to front load answers to common questions in the beginning of the post, before you get into the real content. This shows that people you’re genuinely helpful and willing to help them out, which will increase their interest in what you have to say. Then consider ways in which your content can solve their problems and struggles rather than focusing on the problem itself. Focus on Solutions, not Problems It’s important that you define the problem in your post even though it might be a broad issue. That way, you’ll have a better chance of finding an audience with your content. If you can confront problems and offer solutions to them, people will feel welcome reading what you write. This is not something that is easy to do, but if you know how, it can be done. Be Consistent Keep your audience interested by being consistent. When you come up with a good topic, stick with it. This gives you the opportunity to share your thoughts on that topic at length and also lets you build your reputation as an expert in the field. Readability should be considered holistically Readability can be improved through changes to your content’s design, including typefaces, colors, and spacing. The first step is to choose a readable font. Google Fonts offers a wide range of fonts that are easy on the eyes and designed for readability. After you have selected a font, use white space judiciously to break up text into more manageable blocks. Contrasting colors will improve the reader’s eye span as it travels across the page. Recent Posts 10 Proven Ways To Get Audiences Interested How brands can benefit from LinkedIn: A blog post on why it’s important for businesses to be on linkedin. Tips to Boost Your Prospecting Success! Are you ignoring your SEO for your business? Your competitors are not! The Power of a Growth Mindset: Why Every Team Member Needs It No posts found