Digital marketing expert for B2B lead generation
Digital marketing works when every channel feeds one number: qualified sales conversations per week. I design that system across LinkedIn, social media, content, email and search, train your team to run it, and use LinkSprig, our AI LinkedIn outreach tool, to handle outreach at scale.
One pipeline, not five channels
Most companies I meet have tried each channel on its own. Google Ads for a few months, then cold email, then LinkedIn, then a new agency. Each is judged alone and dropped when it stalls.
The companies with steady pipelines run them together against the same list of target accounts. SEO captures people already searching. LinkedIn and outbound start conversations with people who aren’t searching yet. Google Ads and remarketing speed up the ones that show interest. Everything reports into qualified conversations per week.
What I help with
- B2B lead generationIdeal customer profile, target account lists, offers and the system that turns them into meetings.
- LinkedIn marketingFounder and leadership profiles, company pages, content plans and signal-based outreach to decision makers.
- Social media marketingStrategy, content calendars and paid campaigns on LinkedIn, Instagram and Meta, based on who your buyers are and where they spend time.
- Content marketingClear, useful content for your website, email and social channels that ranks, gets shared and turns readers into enquiries.
- Email marketingPersonal, relevant copy, A/B testing, list building and clean-up, and nurture sequences that keep you in front of buyers who aren’t ready yet.
- Brand reputationMonitoring what is said about you online and responding well, including reviews on B2B directories.
- Lead nurturing and conversionNurture sequences, remarketing and landing page improvements so the leads you get turn into conversations.
More leads don’t always mean more business
The right leads do. The problems I hear most are the same everywhere: low-quality leads that waste the sales team’s time, lead flow that comes and goes, and targeting that is too broad to convert. The fix is rarely a new channel. It is a clear ideal customer profile, a multi-touch approach across email, LinkedIn, paid ads and the website, and steady testing of what converts.
LinkedIn outreach that books meetings
LinkedIn is still the most direct way to reach B2B decision makers, but generic automated messages now do more harm than good. What works is fewer, better messages: triggered by a real signal such as a new leadership hire or an expansion, written about the buyer’s business, and followed up across more than one touch.
We built LinkSprig to do the heavy lifting: finding the right people, drafting personal messages and managing follow-ups, with a person in control of what gets sent. You can try it free at linksprig.com.
Personal branding for founders and executives
People Google you before they meet you, and check your LinkedIn before any pitch. I help leaders build a personal brand that is trusted, known and remembered by the right people.
- LinkedIn profile and contentA profile that speaks for you, and a posting plan you can keep up.
- Thought leadershipTurning your experience into articles, talks and media that shape the conversation in your industry.
- Personal websiteA fast, SEO-ready site that becomes your home base, like this one.
- Public speaking and media coachingPresence and clarity on stage, on camera and in the boardroom.
Lead generation by industry
- IT services and softwareFor firms whose referrals have stopped keeping pace with their sales targets.
- SaaS and AI productsSignups, trials and demos at a cost per acquisition the unit economics can carry.
- Manufacturers and exportersDirect enquiries from buyers in the US, Europe, the Gulf and Africa.
- Education and eLearningEnquiries from L&D heads, institutions and individual learners.
- Professional servicesConsultants, training firms and agencies selling high-value services.
How it works
- DefineIdeal customer, qualified lead and the one weekly target, agreed with sales.
- Target100 to 200 accounts and the people who decide in each.
- LaunchSearch pages, LinkedIn content and outreach, and remarketing.
- TrainYour team learns to run each part.
- ScaleKeep what produces conversations, cut what doesn’t.
Frequently asked questions
What does a digital marketing consultant do?
A digital marketing consultant works out which channels will bring your business qualified customers, sets the plan and budget, and either trains your team to run it or oversees the people who do. The job is to connect marketing activity to sales results.
What is the best lead generation channel for B2B?
There isn’t a single best channel. Search captures existing demand, LinkedIn and outbound create new conversations, and paid media speeds things up. Companies with predictable pipelines run them together.
Is LinkedIn automation safe?
Tools that respect LinkedIn’s limits and keep a person reviewing messages are much safer than tools that send large volumes of connection requests. Volume is what gets accounts restricted, not automation in itself.
How many leads can I expect each month?
That depends on your market, offer and budget. I set a target together with you after the first month of data, measured in qualified conversations rather than raw leads.
How do you make sure leads are good quality?
By agreeing with your sales team what a qualified lead is before any campaign starts, targeting a defined list of accounts and roles, and reporting on qualified conversations rather than form fills.
Should I hire a digital marketing expert or build an in-house team?
For most companies under 50 people, a senior consultant setting strategy with an agency or a small team executing is faster and cheaper than hiring a full in-house team.
Tell me what you’re trying to grow.
A 30-minute call, no pitch deck. You’ll leave with at least one thing you can act on.