SEO expert and AEO consultant in Pune, India
I help B2B companies get found twice: on Google, and in the answers ChatGPT, Gemini and Perplexity give when buyers ask for a supplier. As an SEO consultant I set the strategy and train your team. My agency, Espial Solutions, can run the SEO services day to day if you prefer.
Why most SEO doesn’t produce leads
Most SEO reports I review are full of traffic charts. Very few show sales conversations. The usual reason is that the work started with a blog, when it should have started with the pages a buyer reads just before they get in touch.
So I reverse the order. First the pages for the problems your buyers search for and the services they compare. Then the technical fixes that stop Google wasting time on your site. Content for awareness comes later, once the pages that convert are in place.
SEO services I provide
Each can be advice and training for your team, or done for you by my team at Espial Solutions.
- SEO auditTechnical health, indexation, site speed and Core Web Vitals, content gaps and the backlink profile, with a prioritised fix list.
- Keyword and intent strategyWhich searches bring buyers, not just visitors, mapped to the pages that should rank for them.
- Technical SEOCrawling, structured data, internal linking, redirects, duplicate content and page speed on WordPress and other platforms.
- On-page SEO and contentService pages, comparison pages and articles written to answer the question fully, in your voice.
- Off-page SEO and digital PREarning mentions and links from sites your buyers already trust. No link farms.
- Local SEOGoogle Business Profile, citations and location pages for businesses serving Pune and other Indian cities.
- International SEOFor Indian manufacturers and service firms selling into the US, Europe, the Gulf and Africa.
- Answer engine optimisationGetting your brand named and cited in AI answers. More on this below.
Answer engine optimisation: getting named by AI
A growing share of B2B research now starts with a question to ChatGPT, Gemini, Perplexity or Google’s AI Overviews. These tools don’t show ten links. They name a few suppliers, and if you’re not one of them, the buyer may never see your website.
Answer engine optimisation (AEO), also called generative engine optimisation (GEO), is the work of becoming one of those names. It rests on a few things: a clearly defined entity (who you are and what you do, stated the same way everywhere), pages that answer real questions directly, structured data, and mentions on sources the AI models trust.
We measure it with PetalRank, an AI visibility platform we built at Espial. It shows which prompts mention your brand, which mention competitors instead, and what to change. You can run a free check on petalrank.com before we speak.
How an SEO engagement runs
- AuditTwo weeks to understand the site, the market and where leads come from today.
- PlanA 90-day plan tied to qualified enquiries, agreed with sales.
- FixTechnical issues first, because everything else depends on them.
- BuildThe pages that convert, then the content that feeds them.
- MeasureMonthly review of rankings, AI visibility, enquiries and revenue.
SEO consultant or SEO agency?
You can have either, or both. Some clients want a senior SEO consultant to set direction and coach an in-house team. Others want the work done for them. Because I run an agency with a dedicated SEO team, I can offer the strategy and the execution without handing you off to someone you’ve never met.
Frequently asked questions
What does an SEO consultant do?
An SEO consultant finds out why a website isn’t bringing in the right visitors and enquiries, then sets the plan to fix it: technical fixes, the pages to build, content and links. A good one ties the work to leads and revenue, not just rankings.
How long does SEO take to work?
Technical fixes and better service pages can show results in six to twelve weeks. Competitive keywords usually take four to nine months. SEO compounds, so the gains keep growing after the first year.
What is the difference between SEO and AEO?
SEO helps your pages rank in search results. AEO, or answer engine optimisation, helps AI assistants like ChatGPT and Gemini name and cite your brand in their answers. The two share foundations, but AEO puts more weight on clear entity information, direct answers and third-party mentions.
How much do SEO services cost in India?
It depends on the size of the site and the competition. Small business SEO in India commonly starts in the tens of thousands of rupees a month, while B2B and international SEO costs more. I give a fixed quote after the audit.
Do you provide SEO services in Pune?
Yes. I am based in Pune and work with local businesses in person, as well as with clients across India and abroad.
Tell me what you’re trying to grow.
A 30-minute call, no pitch deck. You’ll leave with at least one thing you can act on.