Google Ads expert and PPC consultant in India
I set up and fix Google Ads accounts so they bring qualified leads and sales at a cost the business can live with. The work starts with conversion tracking, because Smart Bidding can only be as good as the data you feed it. I am Google Ads Search certified.
The same three problems in most accounts
When a business owner tells me Google Ads “doesn’t work for us”, I usually find one of three things.
The tracking counts the wrong things. Page views, button clicks and spam form fills are all reported as conversions, so the algorithm happily buys more of them.
The campaigns are too loose. Broad match and Performance Max running without negative keywords, audience signals or exclusions spend money on searches that were never going to buy.
The landing page doesn’t match the search. Someone searching for a specific service lands on a generic homepage and leaves.
Fix those three and most accounts improve within weeks, before any clever optimisation.
Google Ads services
- Google Ads auditA plain-language review of your account, tracking and landing pages, with what to fix first.
- Conversion trackingGoogle Tag Manager, GA4, enhanced conversions and offline conversion import, so bidding learns from real leads and sales.
- Search campaignsTight, intent-led campaigns for the searches closest to a purchase.
- Performance MaxSet up with proper signals and exclusions, and only where it genuinely beats Search.
- Display and remarketingStaying in front of people who visited, at a low cost.
- Landing pagesPages written for the ad that sent the visitor, built and tested by my team.
- International campaignsFor Indian companies selling into the US, Europe, the Gulf and Africa, and foreign companies advertising in India.
- Google Ads trainingA half-day workshop so owners and marketing heads can read their own account and question their agency.
Results, not clicks
For an AI video SaaS launching its product, we brought in early users at about $1 per signup with tight search campaigns and tracking set up before launch. For a packaging manufacturer in India, we run Google Ads that bring enquiries from US buyers directly, without trade shows. Details of both are on the case studies page.
Every account I manage is reported on cost per qualified lead and, where we can track it, cost per sale. Clicks and impressions are only there to explain the numbers that matter.
How we work
- AuditOne week to review the account, tracking, pages and sales data.
- Fix trackingBefore any spend changes, so every later decision rests on real data.
- RebuildCampaign structure, keywords, ads and landing pages.
- OptimiseWeekly changes in the first two months, then fortnightly.
- ReportA monthly one-page report on leads, cost per lead and revenue.
Frequently asked questions
How much should I spend on Google Ads?
Work backwards from your target cost per lead or sale. If a qualified lead is worth ₹5,000 to you and your site converts at 5 percent, you can pay up to ₹250 a click. Most B2B accounts need enough budget for at least 30 to 50 conversions a month for Smart Bidding to learn well.
Is Performance Max good for lead generation?
Sometimes. It works when conversion tracking is clean and you give it strong audience signals. Without those it often finds cheap, low-quality leads. I usually start lead generation accounts on Search and add Performance Max once the data is reliable.
Should I hire a Google Ads consultant or an agency?
A consultant gives you senior attention and training for your team. An agency gives you hands to run the work. I offer both, since my agency’s team can manage the account under my direction.
How quickly will I see results from Google Ads?
Traffic starts the day campaigns go live. Reliable lead flow at a good cost usually takes four to eight weeks, while the account gathers data and we refine targeting.
Do you manage Google Ads for the US and other countries?
Yes. I manage campaigns targeting the US, Europe, the Gulf and Africa, as well as India.
Tell me what you’re trying to grow.
A 30-minute call, no pitch deck. You’ll leave with at least one thing you can act on.