Case studies
A selection of results from marketing, sales and operations work. Client names are kept private; I share details and references once we are in conversation.
Google Ads, US and global
AI video SaaS: early users at about $1 per signup
Challenge. A new AI video product needed its first wave of users quickly, on a startup budget.
What we did. Tight Google Ads search campaigns on problem-led keywords, with conversion tracking set up before launch so bidding learned from real signups from day one.
Result. Early users at a cost of about $1 per signup.
Google Ads and landing pages, India to US
Packaging manufacturer: US buyers without trade shows
Challenge. An Indian manufacturer of produce packaging wanted direct enquiries from American growers and distributors.
What we did. US-targeted Google Ads and landing pages built around the buyer’s product specifications, with tracking that separates real buyers from casual enquiries.
Result. Campaigns live in the US market since mid-2026, bringing enquiries straight to the sales team.
Offshore operations setup
Australian company: a Pune KPO from 10 seats to 250
Challenge. Build a reliable offshore team for knowledge work, with quality the parent company could trust.
What we did. Set up the centre, hired team leads first, trained on the client’s own process and reported the same KPIs every week.
Result. Grew from 10 seats to 250 over six years.
Customer leadership, enterprise and government
eLearning: a programme that reached 10 million learners
Challenge. Deliver custom eLearning at national scale for BFSI, telecom, IT and government clients across Asia Pacific.
What we did. As Chief Customer Officer, led the client side of more than 10,000 hours of delivered training.
Result. A flagship programme that reached over 10 million learners.
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